Steps 1, 4 and 5: your website and CRM
A bespoke, hand-coded website with HubSpot built in, so every enquiry is captured and followed up. The Website Growth Plan is £3,495, or start with HubSpot Starter Setup at £795.
See all pricesFree download · For UK small businesses
The Six-Step Blueprint: turn your website into a lead-generating system
Most small business websites look fine but bring in very few enquiries. The Blueprint is the six-step system we use with every Webxxs client to fix that, from knowing who you're targeting to following up every lead automatically.
What you'll get
A clear plan for getting more enquiries from your website
The Blueprint explains each step in plain English, what it looks like when it's working and where most small businesses go wrong.
- The six steps in order, so you fix the right thing first.
- Quick wins for each step you can put in place this week.
- How the pieces connect: website, CRM, follow-up and reporting working as one system.
- No jargon and no sales pitch: useful whether you work with us or not.
Not sure where to start? Take our 60-second quiz for a recommendation based on where your business is now.
Get instant access
Enter your details to get the Blueprint instantly
Your Blueprint is ready
Thank you! Download it below
We've also emailed you a copy, so you can come back to it any time.
Download the Six-Step Blueprint (PDF)Start with the five-minute scorecard on pages 4 and 5. Got your score? Book a free 30-minute Growth Audit and we'll talk it through.
How do you get more leads from a small business website?
Treat your website as part of a system, not a brochure. Know who you want to attract, publish content that answers their questions, bring them in through search, ads or social, give them one clear way to get in touch, follow up every enquiry automatically, and turn happy customers into reviews and referrals. Miss one step and the others work much harder for less.
The Six-Step System
The six steps that turn visitors into customers
-
01
Strategy & Planning
Decide who you want to attract, what you want them to do and what a new customer is worth to you. Without this, every other step is guesswork.
Quick win: write down your best three customers and what made them buy.
-
02
Authority & Content
Build trust before the first conversation with pages, guides and case studies that answer the questions buyers ask. This is also what search engines and AI assistants use to decide who to recommend.
Quick win: turn your five most-asked customer questions into a FAQ section.
-
03
Traffic Acquisition
Bring the right people to your site through search, local listings, paid ads and social media, measured by enquiries rather than clicks.
Quick win: complete your Google Business Profile and link it to your website.
-
04
Lead Capture
Give visitors a clear, low-effort way to get in touch or take the next step, with every form feeding straight into your CRM so nothing gets lost.
Quick win: put one clear call to action at the top of your homepage.
-
05
Sales Automation
Reply to every enquiry instantly, follow up automatically and see every opportunity in a simple pipeline, so leads don't go cold while you're busy.
Quick win: set up an instant email reply to new enquiries.
-
06
Deliver & Grow
Turn happy customers into reviews, case studies, repeat work and referrals, and use your reporting to see which steps to improve next.
Quick win: ask your last three happy customers for a Google review.
Prefer us to do it for you?
How Webxxs puts each step in place
See it working: how CS Clean Team went from a dated website to real traffic from day one, with HubSpot and Xero handling the back office.
FAQs
Common questions
How do I get more leads from my small business website?
Treat the website as one part of a system rather than a brochure. Know exactly who you want to attract, publish content that answers their questions, bring them in through search, ads or social, give them a clear reason to get in touch, follow up every enquiry automatically, and turn happy customers into reviews and referrals. The Six-Step Blueprint walks through each step in order.
Is the Six-Step Blueprint really free?
Yes. Fill in the form and it's sent straight to your inbox. There's no cost and no obligation to buy anything.
Do I need HubSpot to use the Blueprint?
No. The six steps work with any website and any CRM. We use HubSpot with our clients because its free CRM is a strong starting point for small businesses and it grows with you, but the principles apply whatever tools you use.
Who is the Blueprint for?
UK small business owners, start-ups and service businesses, such as trades, consultants, coaches, cleaning companies and professional services firms, who want their website to bring in enquiries rather than just sit there.
How long does it take to put the six steps in place?
Some quick wins, like a clearer call to action or an instant reply to new enquiries, take an afternoon. A complete system usually takes a few weeks, depending on your starting point and how much you do yourself.
Can Webxxs set this up for me?
Yes. Our website packages, HubSpot services, marketing services and care plans each cover one or more of the six steps. Take the 60-second quiz to see which fits, or book a free 30-minute Growth Audit.